The brand plays a very important and vital role in the economy. Companies are trying to develop and promote their brand with a lot of investments. A large part of the assets of large companies is their brand value. In the legal texts, "trademarks" are always mentioned, and there is no mention of an entity called "brand." Despite this, what is common in the commercial space and is used the most is the brand. Whether a brand is the same as a trademark or a trade name or different from them is one of the questions raised in this regard, which has been tried to be answered with a descriptive-analytical method based on library studies. In any case, to protect the brand, it is necessary to refer to trademark rights. In this article, while dealing with the concept of a brand and explaining its various aspects, the support or non-support of trademark rights from different levels of the brand was investigated, and while pointing out its shortcomings, the conclusion was reached that trademark rights do not have a correct understanding of the brand and its broad concept and dimensions, and the ultimate limit of brand protection is up to the corporate brand level. Was investigated,